The Dallas Cowboys have long been recognized as “America’s team,” dominating NFL popularity for decades. Now, they have another title to boast about: the most valuable sports franchise in the world. According to Sportico’s Valuations, the Cowboys’ value has soared to an astonishing $10.32 billion.
While this figure might seem like a lot of “egg McMuffins” for owner Jerry Jones, it’s also a significant sum for a team navigating contract negotiations with some of its key players. Although the franchise’s value doesn’t directly impact these discussions—at least, that’s the narrative—the news highlights the financial power of the organization.
BREAKING: The @dallascowboys are now valued at $10.32 billion, the most valuable sports franchise in the world and the first ever to crack $10B.
Sportico's @NFL Valuations out NOW 👇https://t.co/foJRHlUcCb pic.twitter.com/27WUQT9DBt
— Sportico (@Sportico) August 13, 2024
As the Cowboys grow wealthier, fans’ frustrations mount over the team’s slow pace in re-signing talent. This announcement is sure to spark conversation on social media, but the best way to appease fans would be to quickly secure CeeDee Lamb’s contract. In the meantime, the Cowboys can proudly raise the banner as the world’s richest team.
