Aura, a comprehensive safety solution for individuals and families, has teamed up with the Boston Red Sox in a multi-year partnership. This collaboration involves revitalizing Fenway Park’s Pavilion Level and naming Aura as the official “Family Online Safety Partner” of the Red Sox. Based in Boston, Aura aims to bolster safety measures both online and within the ballpark environment by partnering with one of the city’s most renowned sports venues.
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As the Pavilion Level’s naming rights partner at Fenway Park, Aura will introduce the Aura Pavilion, a renovated premium area encompassing the Aura Club, twelve suites, and 1,500 seats spread across the ballpark’s fourth and fifth levels.
Fans and season ticket holders acquiring tickets for the Aura Pavilion will gain entry to the Aura Club, an exclusive seating and dining enclave situated behind home plate. During game days, Aura Pavilion attendees can indulge in in-seat service for ballpark fare and drinks, a buffet featuring themed offerings, a customizable menu highlighting the signature Aura Burger, and traditional fan favorites like the New England Lobster Roll. Additionally, two full-service bars will be available. On non-game days, the Aura Club will be accessible for various events and receptions, accommodating up to 450 guests.
Hari Ravichandran, CEO of Aura, remarked, “As two entities deeply rooted in Boston and its lively essence, Aura and the Red Sox share a common objective: ensuring the safe connection of families in Boston. Serving as the official Family Online Safety Partner of the Boston Red Sox, Aura is thrilled to advocate for a straightforward, comprehensive solution to online threats for Boston families.”
Alongside securing the naming rights for the Pavilion Level at Fenway Park, the multi-year collaboration will position Aura as the “Official Family Online Safety Partner of the Boston Red Sox,” seamlessly weaving the Aura brand into the ballpark’s rich heritage via external and internal signage. Furthermore, Aura is initiating an integrated marketing campaign to bolster the initiative, featuring in-park activations, radio spots, television advertisements, online videos, social media engagements, and billboards across Boston.
“We are delighted to join forces with Aura, the official online safety partner of the Boston Red Sox,” stated Troup Parkinson, EVP, Partnerships, Boston Red Sox. “As a Boston-based company aligned with our shared mission of uniting families, this partnership underscores our commitment to ensuring our fans enjoy a safe and pleasant experience, whether they’re attending a game at Fenway Park or connecting with loved ones online.”
To delve deeper into this harmonious alliance and Aura’s dedication to fostering safer and closer connections for families, visit aura.com/redsox.
ABOUT AURA
Aura stands as the rapidly expanding online safety solution for individuals and families. Whether safeguarding oneself, children, or elderly relatives, Aura caters to every life stage. Millions of users rely on Aura’s user-friendly interface to effortlessly protect their most cherished aspects. Through real-time monitoring and alerts, Aura identifies and neutralizes emerging online threats, including scams, predators, and cyberbullying. To explore how Aura is revolutionizing online safety worldwide, visit www.aura.com.
